People first, technology second
Automation should take the repetitive work off your team so they can do the parts that need a human. Anyone selling you AI as a way to replace the people who make your business good is selling you the wrong thing.
About I Ninja LLC
Nearly Three Decades of Building Businesses, Pointed at Yours.
I Ninja LLC exists because small and mid-sized service businesses deserve the same operational advantages large companies have been buying for years. The technology finally got cheap enough. Somebody just has to set it up properly.
- Human-first. AI is optional on most of what we build
- Based in Trinity County, California
- Serving businesses across the United States
Why We Exist
Big Companies Bought These Advantages Years Ago
For a long time, the systems that answer every call, follow up with every lead, and never forget a reminder were available only to companies with a budget for custom software and staff to run it. Everyone else did it by hand and hoped nothing slipped.
That gap has closed. The technology is affordable now. What has not changed is that somebody still has to understand a specific business well enough to set it up so it actually helps, rather than handing over a login and calling it done.
That is the whole job. We take tools that are within reach of a small business and make them work the way that business already works.
A system nobody uses is worth exactly nothing.
Impressive software that your team quietly abandons after three weeks has cost you money and taught you nothing. We would rather build something simple that still gets used next year.
What We Believe
Five Things That Shape Every Build
Not a wall of values. Just the handful of opinions that actually change what we hand you.
Build systems people will actually use
If it needs a training manual, we built it wrong. The measure of a good system is whether your team is still using it six months later without being reminded.
You Win
This only works if it works for you. If a conversation ends with us telling you how to fix something yourself, that was a good conversation. We would rather be useful than booked.
Time is the real currency
Saving money matters. Getting hours back matters more, because those hours go into the work only you can do, or into not being at work at all. Both count.
Growth should leave things better
A business that grows by wearing out its people or treating customers as numbers is not a business worth helping build. Growth should make the place better to work at and better to buy from.
Say the honest thing
Nobody can promise you rankings, a number of reviews, or an end to no-shows. We would rather tell you what we actually know and be right than tell you what you want to hear and be gone in a year.
Ian Lacovara
CEO and Founder, I Ninja LLC
Nearly three decades of starting, running, and rebuilding businesses sits behind what I Ninja LLC does. That experience is mostly useful for one reason: it means having been on the other side of the desk, making payroll, missing calls, and losing work to somebody who answered faster.
If you book a call, you are talking to a person who has run the kind of business you run, not a sales team reading from a script. That is also why the advice tends to be blunt about what will and will not help.
How We Work
What You Can Expect, and What You Cannot
Worth knowing both before you spend time with us.
What you can expect
- We start with one thing that is costing you, not a full rebuild
- You read and approve every message that goes out in your name
- Plain language, not a glossary of terms you have to learn
- A straight answer when something is outside what we do
What we will not do
- Promise search rankings, review counts, or guaranteed results
- Build anything that harasses your customers to hit a number
- Claim an integration works before confirming that it does
- Sell you something adjacent when the answer is no
Who We Work With
Service businesses that run on conversations. Staffing and recruiting companies, property management companies, MSPs and IT service providers, agencies and consultants, insurance agencies and agents, local and professional service businesses, and small business owners doing most of it themselves.
What they have in common is not an industry. It is that getting back to people quickly decides whether they win the work, and there are never enough hours to do it by hand.
- Staffing
- Property management
- MSPs and IT
- Agencies
- Insurance
- Local services
What We Stand For
Human First, and We Put Money Behind It
Three things that are true about I Ninja LLC whether or not you ever become a client. You can check all three.
People, then software
A person designs your system, a person builds it, and a person reads your message when you send one. Seven of our nine services run with no AI in them at all, and the two that are AI are the two you can simply not take.
We will also tell you when automation is the wrong answer. That happens more often than a company selling automation is supposed to admit.
One percent of revenue to carbon removal
Not one percent of profit, and not a pledge for later. One percent of what I Ninja LLC earns goes to permanent carbon removal through Stripe Climate, from the first dollar.
You do not have to take our word for it. Check our Stripe Climate page (opens in a new tab).
Nonprofit work, donated or discounted
We take on nonprofit projects either free or at reduced cost, depending on what the organization needs and how big the job is. No application, no grant cycle, no forms.
We are based in a rural county where a lot of what holds a community together runs on volunteers and goodwill. Helping those organizations is not a marketing programme for us, and we do not ask for a logo or a testimonial in return.
None of this makes the software work better. It is here because you are deciding who to work with, and that is a fair thing to want to know.
Questions About the Company
The things people want to know before working with someone new.
Do you work with nonprofits?
Yes, either free or at reduced cost, depending on what the organization needs and the size of the job. There is no application and no grant cycle. Ask, and we will tell you honestly whether we can help and on what terms. We also give one percent of our revenue to permanent carbon removal through Stripe Climate.
What is I Ninja LLC?
I Ninja LLC is a business technology company based in Trinity County, California that helps service businesses save time and grow using AI employees, automation, and connected business systems. The company serves businesses across the United States.
Is I Ninja LLC a marketing agency?
No. I Ninja LLC builds operational systems rather than running advertising or social media campaigns. The work is about what happens to a lead once it arrives: answering calls, replying quickly, booking appointments, following up, collecting payment, and requesting reviews.
Who is behind I Ninja LLC?
Ian Lacovara, who brings nearly three decades of experience starting, running, and rebuilding businesses. That background is why the approach is practical rather than theoretical, and why the advice tends to be direct about what will and will not help.
Where is I Ninja LLC located?
I Ninja LLC is based in Trinity County, California and serves businesses across the United States. There is no public storefront, because the work is done remotely with businesses in many locations.
Will AI replace my employees?
That is not what we build. Automation handles the repetitive parts of a job so your team spends time on work that needs a person. Judgment calls, difficult conversations, and the actual customer relationship stay with people.
What does the You Win philosophy mean?
It means the arrangement only works if it works for you. If a conversation ends with us explaining how to fix something yourself, that is a good outcome. Being useful matters more than closing every conversation.
Do I have to replace all my current software?
No. Most businesses start by fixing one specific problem and keep everything else as it is. Over time some tools become redundant, but that is a result rather than a requirement.
What size business do you work with?
Small and mid-sized service businesses, including solo operators. The common factor is that responding to people quickly affects revenue and there is not enough time to do it all manually.
Next Step
Let's Find Your Bottleneck
Fifteen minutes, no pitch deck. Tell us where things get stuck and we will tell you honestly whether it is worth fixing and whether we are the right people to fix it.